"The world gets to know you by how you communicate with them, whether you are dealing within the microcosm of your corporate structure, servicing existing clients or customers, or reaching out to the part of the world that doesn't know you yet. In today's fast changing world, more than ever, you need to be clear, concise, and consistent in your communications. Unfortunately, there are many businesses who purposely utilize vague and misleading communications to sell themselves or their products, creating victims rather than employees, clients or customers."